If you have a niche business, finding customers is always a challenge. You might look online, haunt forums and chat rooms, and write articles. You could attend trade shows, or events where your type of customer is likely to attend. These methods work, and are recommended, but they take time. Who has the time to do all these things and still concentrate on running a business?
What is you could meet potential customers and chat with them by doing nothing more than getting dressed every day. You do this anyway, so there is no real time lost. How? Have one or more custom t-shirts made online with a graphic or saying that is relevant to your niche.
If you are designing printed t-shirts with sayings, make them as clever as possible to get people to start a conversation with you. For example, if you have a store selling body jewelry, design a shirt that says “guess where I’m pierced” and walk around the mall, or wherever our potential customers are. Be sure to take business cards with you and don’t harass people, just hand them a business card if they seem interested. You don’t want to get in trouble for soliciting business at the local mall. Send your friends out with a free t-shirt and business cards too. This works!
This article written by Phillip Thow